The client

SIMFLO, founded in 1951 in Sundown, Texas by Clarence Simmons, started as a machine shop and evolved into a premier pump manufacturer under the partnership with Raymond Pickering. The company emphasized exceptional products and quality assurance, leading to a major company producing over 75 pump models and accessories, maintaining high standards and customer-focused decisions, ensuring product longevity and performance.



The previous advertising campaign highlighted how SIMFLO distinguishes itself in viewing water differently from its competitors, marking a significant departure from the sameness pervading the industry. In our new advertising initiative, we aim to showcase the company's adeptness at water management: delicately powerful. 'Delicately,' as their pumps are engineered to cater to various water-related needs with precision. 'Powerful,' because the engines are designed with a focus on quality, ensuring robust and efficient performance.

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